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Eva Mara Gutirrez Moreno May, 19th 2014

TASK 5.1 Mobile Learning & ICT Lesson Plan


Lesson Plan Title- Science- Its a Girl Thing!
Lesson Description (brief)- Listening & Speaking, Reading & Conversation
Age Group- B2 levels- teens/ adults
Duration- Two class periods
Objectives
To discuss sexism in advertising
To work collaboratively on group projects
To promote the practice of speaking and conversation skills to reach a final agreed
project
To foster students creativity by exploring video making applications
Classroom Set-up- Groups of 4-5 students
Materials/Hand-Outs
To access the video on YouTube, click on the following link
http://www.youtube.com/watch?v=g032MPrSjFA




Eva Mara Gutirrez Moreno May, 19th 2014

If you dont have Internet access in class, you could download or capture the video from
YouTube. Use www.savevid.com or Real player. Note, however, that in doing so, you will be
breaching YouTubes terms of use.

Handout here:
http://www.openculture.com/2012/06/science_its_a_girl_thing_omg_seriously_the_botched_video_
by_the_eu.html


Apps/Web Tools/ Technology- Animoto Application/ Windows Movie Maker for creating
videos offline





Eva Mara Gutirrez Moreno May, 19th 2014
Detailed Lesson Plan
1
st
CLASS PERIOD
Before the Task
Tell your students you want to show them a video which was part of an advertising campaign
by the European Commission. Stop after 42 seconds and ask them what they think is being
advertised (they will probably think its an advert for cosmetics or the like). Let them pay
attention to the whole video again and ask them further questions:






Discuss the questions as a whole group and tell them the ad was actually made to persuade
women to a career in science. The Commission said that the video had to "speak their
language to get their attention" and that it was intended to be "fun, catchy" and strike a
chord with young people. Obviously, the negative reactions were immediate; the video went
viral and forced the EU to take it down after it received so many negative comments. Let
them read the handout with an example. Help them with vocabulary: the gender gap,
beakers, willy-nilly, ditzy, sexist etc.





Who is it addressed to? What for?
Whats the purpose?
Do you think it is effective?
Can you think of a more effective ad with the same goal?


Eva Mara Gutirrez Moreno May, 19th 2014
During the Task
Tell them they are a EU project developer and that they are currently working in groups of 4
or 5 people on an alternative and sexism free version of Science- its a girl thing clip. At the
moment, it is still in the conceptual stage. Ss work in groups and make a list of all the things
they need (photos, video clips, they can either use CC materials they can look for on the web
or create their own raw material using their mobile devices) and decide exactly how they are
going to make this clip more effective to get young girls interested in Science avoiding sex
discrimination.
Help them out by providing them with:
1) A storyboard
https://sps-newmedialiteracies.wikispaces.com/file/view/Multi-Media+StoryBoard+Template.pdf




Eva Mara Gutirrez Moreno May, 19th 2014
2) The I can instructions to use the Animoto app or Windows Movie Maker without need of
an Internet connection.
https://drive.google.com/file/d/0B24LK7GFPcLNZ3RIeDZDZTN0M3c/edit?usp=sharing


2
nd
CLASS PERIOD
After the Task/ Presentation of their projects
Groups speaksperson pitches their ideas, explain what their objectives were and what their
clip is about before showing their ads to the rest of the class.
Assessment
Video Project Rubric: https://www2.uwstout.edu/content/profdev/rubrics/videorubric.html



Eva Mara Gutirrez Moreno May, 19th 2014

Additional Notes/Tips for Success
Autonomous and creative as students may be at this level, successful projects require the
teachers guiding help all through the conceptual stage. Help them by pointing out the
effectiveness of images and stories behind their advertisements. Give them a time limit for
their videos and remember Animoto free version only allows 30 second online videos.

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