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"Scienceit's a girl thing!" is a lesson on sexism in advertising. The video was made to persuade women to a career in science. It went viral and forced the eu to take it down after so many negative comments.
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TASK 5.1 MobileLessonPlan- Eva María Gutiérrez Moreno
"Scienceit's a girl thing!" is a lesson on sexism in advertising. The video was made to persuade women to a career in science. It went viral and forced the eu to take it down after so many negative comments.
"Scienceit's a girl thing!" is a lesson on sexism in advertising. The video was made to persuade women to a career in science. It went viral and forced the eu to take it down after so many negative comments.
Lesson Plan Title- Science- Its a Girl Thing! Lesson Description (brief)- Listening & Speaking, Reading & Conversation Age Group- B2 levels- teens/ adults Duration- Two class periods Objectives To discuss sexism in advertising To work collaboratively on group projects To promote the practice of speaking and conversation skills to reach a final agreed project To foster students creativity by exploring video making applications Classroom Set-up- Groups of 4-5 students Materials/Hand-Outs To access the video on YouTube, click on the following link http://www.youtube.com/watch?v=g032MPrSjFA
Eva Mara Gutirrez Moreno May, 19th 2014
If you dont have Internet access in class, you could download or capture the video from YouTube. Use www.savevid.com or Real player. Note, however, that in doing so, you will be breaching YouTubes terms of use.
Apps/Web Tools/ Technology- Animoto Application/ Windows Movie Maker for creating videos offline
Eva Mara Gutirrez Moreno May, 19th 2014 Detailed Lesson Plan 1 st CLASS PERIOD Before the Task Tell your students you want to show them a video which was part of an advertising campaign by the European Commission. Stop after 42 seconds and ask them what they think is being advertised (they will probably think its an advert for cosmetics or the like). Let them pay attention to the whole video again and ask them further questions:
Discuss the questions as a whole group and tell them the ad was actually made to persuade women to a career in science. The Commission said that the video had to "speak their language to get their attention" and that it was intended to be "fun, catchy" and strike a chord with young people. Obviously, the negative reactions were immediate; the video went viral and forced the EU to take it down after it received so many negative comments. Let them read the handout with an example. Help them with vocabulary: the gender gap, beakers, willy-nilly, ditzy, sexist etc.
Who is it addressed to? What for? Whats the purpose? Do you think it is effective? Can you think of a more effective ad with the same goal?
Eva Mara Gutirrez Moreno May, 19th 2014 During the Task Tell them they are a EU project developer and that they are currently working in groups of 4 or 5 people on an alternative and sexism free version of Science- its a girl thing clip. At the moment, it is still in the conceptual stage. Ss work in groups and make a list of all the things they need (photos, video clips, they can either use CC materials they can look for on the web or create their own raw material using their mobile devices) and decide exactly how they are going to make this clip more effective to get young girls interested in Science avoiding sex discrimination. Help them out by providing them with: 1) A storyboard https://sps-newmedialiteracies.wikispaces.com/file/view/Multi-Media+StoryBoard+Template.pdf
Eva Mara Gutirrez Moreno May, 19th 2014 2) The I can instructions to use the Animoto app or Windows Movie Maker without need of an Internet connection. https://drive.google.com/file/d/0B24LK7GFPcLNZ3RIeDZDZTN0M3c/edit?usp=sharing
2 nd CLASS PERIOD After the Task/ Presentation of their projects Groups speaksperson pitches their ideas, explain what their objectives were and what their clip is about before showing their ads to the rest of the class. Assessment Video Project Rubric: https://www2.uwstout.edu/content/profdev/rubrics/videorubric.html
Eva Mara Gutirrez Moreno May, 19th 2014
Additional Notes/Tips for Success Autonomous and creative as students may be at this level, successful projects require the teachers guiding help all through the conceptual stage. Help them by pointing out the effectiveness of images and stories behind their advertisements. Give them a time limit for their videos and remember Animoto free version only allows 30 second online videos.