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Why Pinterest? Pinterest is a great way for writers and publications to reach new and existing audiences, give stories longevity, and provide visual components to stories. As an additional channel for people to discover content, its also a growing source of referral traffic for websites with the Pin It button, such as BuzzFeed. Every day, people pin more than 5 million articles on Pinterest. You can search for terms like "articles", "pin now, read later", "articles to read", or "news" on Pinterest to get a sense for the types of newsrelated boards people are creating. Evergreen articles, new articles Pinterest is a place for it all. Great content lives on Pinterest and older articles are rediscovered all the time, as pins remain clickworthy. Articles on Pinterest just got a new look! With the announcement of article pins, were giving people a better way to pin articles and reading content on Pinterest. The improved pins show more information - including the headline, author, story description, and link to the source - to help people discover articles and be directed back to your site.
Heres (image on previous page) an example of the new article pins on Pinterest. It includes a prominent headline and link to the original source, making it easier for people to save and discover articles on Pinterest. To the right, pinners will find recommendations for more articles from that source. You can see articles that are being pinned from your site by going to http://www.pinterest.com/source/thenameofyoursite.com.
12. Expert in your field? Create a board on topics such as science or gardening. 13. Collect resources you come across for professional development, such as content from conferences or colleagues. (Example)
4. Build community through pins. The York Daily Record created this board for their Remember Series where readers share personal stories. Fox 8 in Cleveland, OH created a board to remember those who were lost in a tragedy. 5. Collaborate with fellow writers, experts, and sister publications, such as KQEDs Mindshift. Hearsts ELLE Dcor, Country Living and House Beautiful, and Veranda magazines are contributing to a group board on design inspiration. 6. As Steve Buttry points out, Pinterest can be used to highlight archival content, such as The Salt Lake Tribune, which runs weekly photo galleries of historic photos, and shares them on Pinterest to 1,200+ followers. The Daily Freeman has an Old front pages Pinboard, while The Denver Post Library (which has a separate Pinterest account from the main newsroom account) has a collection of Titanic coverage on Pinterest. The News-Herald in Willoughby, Ohio, has a collection of more recent historic front pages, including 9/11 and the deaths of Osama bin Laden and Saddam Hussein. 7. Showcase editors picks like Lucky Magazine and others. 8. Collect articles around a specific topic, such as Hurricane Sandy, marriage equality, shelter, fracking, or great interviews. 9. Create guides to engage with locals and visitors. For example, The Orlando Sentinel has boards highlighting Kennedy Space Center, Walt Disney World, other Orlando theme parks, and a variety of popular travel spots in Florida. The York Daily Record has a board on local museums, The Daily Freeman created a board on Hudson Valley and the Catskills, and Fox 8 in Ohio has a local pride board called Ohio Rocks. 10. Use Pinterest to show content in specific sections of your publication, such as: Sports: o Jed Gray, founder & Editor-in-Chief of sports-glutton.com, has 100 pins (and growing!) on his Sports Articles board o Helen Burnett, editor at The New Haven Register, created a Sports board with content that links back to the papers website. Travel o Boards from BBC Travel Science and Technology o Boards from Fox 8 in Cleveland, The Huffington Post, and Mashable Parenting o Board from The Huffington Post and iVillage Health o Boards from Fox 8 in Cleveland and The Huffington Post Food o Board from BuzzFeed
Politics: Use Pinterest to show infographics and charts, such as Think Progress and The Wall Street Journal.
Resources Special thanks to the following people who have written about great examples of how journalists and media companies are using Pinterest. Weve included some of their examples and tips in this guide. - Steve Buttry of The Buttry Diary (how journalists can use Pinterest) - Mallary Jean Tenore of Poynter (5 ways journalists are using Pinterest) - Katrina M Mendolera of inVocus (Journalists on Pinterest) More info from Pinterest: Article pins blog post More info about article pins on our business blog Technical info on article pins Pinterest board of tips for writers Pinterest board of tips for media sites