WELCOME

WELCOME

CHOCOLATE INDUSTRY IN INDIA

INTRODUCTION

Description of Chocolate
Chocolate is made from cocoa beans found on the cacao tree.
The cacao tree was first discovered in the South American rainforest.
Picture of the Cacao Tree

The three main ingredients in chocolate are chocolate liquor, cocoa powder, and cocoa butter. Production of cocoa in India is 30,000 tones and now increased to 46,000 tones.

TOP INDIAN BRANDS

mission TO PROVIDE CUSTOMERS WITH A TEMPTING AND GOOD TASTE QUALITY vision GROWTH EFFICIENCY CAPABILITY

 Cadbury the global leader in chocolate is began in 1824 by John Cadbury in Birmingham. Cadbury is available at almost all part of India with price band of Rs.0.50 to around Rs.1000. Worldwide Cadbury make and sell 5 kinds of confectionery: choco, gum, candy, beverages & snacks etc. Cadbury operates in over 60 countries. Cadbury work with around 35,000 direct and indirect suppliers. Cadbury employs around 70,000 people. Every day millions of people around the world enjoy our brands. No.1 position in 20 of the 50 largest confectionery markets across the globe.

 In India, Cadbury began its operations in 1948 by importing chocolates. It today has 5 company-owned manufacturing facilities at Thane, Induri (Pune), Malanpur (Gwalior), Bangalore & Baddi (Himachal Pradesh) & 5 sales offices in 5 metros. The corporate office is in Mumbai. It works as teams to convert products into brands. Cadbury enjoys a value market share of over 70% - the highest Cadbury brand share in the world! The brand Cadbury Dairy Milk is considered the "gold standard" for chocolates in India. The pure taste of CDM defines the chocolate taste for the Indian consumer . Anand kripalu is the MD of cadbury of india.

Brand Portfolio
Chocolates Beverages Snacks

Candy

Gum

STRENGTHS

WEAKNESS

-Distribution Network
-Market Share -Aggressive Marketing -Rich product mix.

- Little penetration in the rural sector.

SWOT
THREATS -Rise in the cost of chocolate and dairy products. OPPORTUNITIES Co-branding with other manufacturers of food and drink

-Entry of many foreign players in the Indian Confectionary market, which are giving higher margins to the retailers.
-The company has large exposure to foreign currency exchange rate risk

CONCLUSION

Thank you