Jet plus changes Jet plus changes Jet King Jet King

Ultra padded Contour saddle

Over size tube 31.8 mm

Comfortable Soft grips Fork Guard provided

7 ply Nylon Tyres Heavy duty Rims

New stylish Mascot with Hero Logo

Rear Stand

Hub dia Increased 40 mm Chain wheel 48Tx7 heavy Pedal with Skids

Royal changes Royal classic

Ultra padded Contour saddle Chromo Plated carrier Nylon Tyres Heavy duty Rims Comfortable Soft grips

Change in infrastructure will drive growth

Dedicated lanes / corridors for cyclists

Cycling track in / around parks

Professional cycling in velodrum

Heros product positioning

Super Premium 0.3 L, (0.19%), >120K Premium 11.8 L, (8%), 8-20 K Fancy / Mid Premium 40.9 L, (26%), 3-7K Mass / Popular

Strategic alliance with technology Partner. Extend UT brand to super premium segment

102 L, (66%), 2-3 K

Growth roadmap & major new initiatives

Spare parts focus

New Product Development Product benchmarking Product differentiation 3 models every quarter

New Facility New plant for manufacturing Al. Bikes (0.3 Mn capacity)

Export - Europe & Africa - Contact manufacturing - Institutional sale to large store formats

Retail focus - domestic - COCO - Hero world 1 exclusive franchisee outlets

1st COCO store already in operation Location - New Delhi Plan to have 10 more by end of next fiscal year

Hero World 1 Exclusive outlets

1st store planned in Noida by Apr13 Plan to roll out 200 stores in 3 years hence (first 25 in the coming financial year)

Key reasons to focus on Retail

Rising customer Expectations

Customer retention No discounting Or price cutting image elevation

High margin Business

3-4 times higher

Focus on tertiary sale

Retail key elements Primary sale Store Outlook

Product Display
Secondary sale Tertiary sale Customer Handling

After Sales Service

Customer Follow up & Retention BTL activities

CUSTOMER

Promotion through BTL activities

Green Trail by CNBC Support Yamuna 100 yrs of Delhi

TOUR DE INDIA